👤 Personal Information
Full Namecarl gustafson
GenderMale
Locationmobile, alabama (united states)
Birth Year—
💼 Professional Details
Job Titlereal estate agent
Industrymedia production
Experience31 years
SummaryIn the past several years, the media industry has changed significantly and promises to continue that change at a rapid pace in the future as digital forms of media continue their advance. This change means that it is imperative to stay informed on the newest technology and how it affects media consumption. For 25 years working at television stations begining as a local AE and later into sales management roles, I have displayed the ability to help clients and advertising agencies find their customers and form sucessfull campaigns. Over my career I have followed a belief that if inventory is managed properly and above all else, you are up front and honest about your product, everybody wins. This belief has proven itself time and time again as I have enjoyed a long track record of increasing market share and revenue.
Strengths: Inventory Management, Forecasting, Budgeting, Political forecasting, Negotiations, Training, Revenue growth, and a strong understanding of the media industry.
🛠 Skills
media buying
broadcast
digital media
advertising
radio
advertising sales
television
broadcast television
media planning
new media
online advertising
social media marketing
integrated marketing
radio advertising